CASE STUDY
Pet supplies
5 min read
Welcome email open rate
Cart flow open rate
Open rate across all flows (median 46.8%)
Open rate across the full welcome flow
INDUSTRY
Pet supplies
TOOLS
Klaviyo, Shopify
PERIOD
since Aug 2026
SERVICE
Setup + ongoing support
THE BRAND
PAWSOME is an Austrian dog accessories brand with its own Shopify store and Klaviyo as its email tool.
THE STARTING POINT
Flows in place, but outdated and not tailored to the products · List growth had stalled · Campaigns relied heavily on discounts
THE GOAL
A flow setup that fits the brand · More new subscribers again · Campaigns that sell without constant discounts
THE STRATEGY
Audit of all flows, campaigns and forms · Find the cause of the flat list growth · Clear segments for buyers and non-buyers
THE EXECUTION
Rebuilt cart, checkout, browse and winback flows · Fixed the pop-up and put it back live · Back-in-stock form for sold-out products · Campaign plan with story emails
THE RESULTS
82% open rate on the welcome email · 71% open rate in the cart flows · 58.5% open rate across all flows, industry average 46.8% · 66% open rate across the full welcome flow
WHY IT WORKED
Found the root causes first, then built · Every email tailored to the brand and products · Clean exclusions instead of constant blasting
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