CASE STUDY
Outdoor
4 min read
Return of the International Women's Day campaign
Read rate of this campaign
Avg. read rate across 34 campaigns
Avg. campaign click rate
INDUSTRY
Outdoor
TOOLS
Chatarmin, Omnisend
PERIOD
since Apr 2025
SERVICE
Setup + ongoing support
THE BRAND
Fritz & Frei sells outdoor gear in its own online store.
THE STARTING POINT
Email was running, WhatsApp barely used · No coordination between the two channels · Abandoned checkouts were followed up by email only
THE GOAL
Build WhatsApp as a second channel · Reach checkout abandoners who don't open emails · Nobody gets the same message twice
THE STRATEGY
Collect WhatsApp opt-ins cleanly · Steer email and WhatsApp through shared segments · Clear exclusions for buyers
THE EXECUTION
34 campaigns for seasonal promotions and VIP offers · Abandoned checkout journey via WhatsApp · Segmentation and exclusions aligned with email
THE RESULTS
34x return on WhatsApp costs in the International Women's Day campaign · 75% average read rate across 34 campaigns · 19% average click rate · Checkout flow with 66x return
WHY IT WORKED
WhatsApp complements email instead of copying it · Short messages with a clear CTA · Clean exclusions from day one
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