CASE STUDY
Beauty
4 min read
Return on WhatsApp costs in the cart flow
recovered orders
Avg. read rate across 48 campaigns
Click rate in the cart flow
INDUSTRY
Beauty
TOOLS
Chatarmin, Shopify
PERIOD
since Nov 2025
SERVICE
Setup + ongoing support
THE BRAND
A growing D2C beauty brand from the DACH region with a Shopify store.
THE STARTING POINT
Many abandoned checkouts, followed up by email only · WhatsApp contacts available but barely used strategically · Campaigns without a clear cadence
THE GOAL
Reach checkout abandoners where they actually read · Campaigns with a clear offer and good timing · Always keep an eye on cost per message
THE STRATEGY
Cart flow with a short, personal message and a direct link · Collect WhatsApp opt-in right in the flow · Campaigns for launches and promotions, aligned with email
THE EXECUTION
Abandoned checkout flow in Chatarmin, connected to Shopify · Opt-in request for customers without WhatsApp consent · 48 campaigns since October 2025
THE RESULTS
68x return on WhatsApp costs in the cart flow · 264 recovered orders, 9.1% of checkouts · 70% average read rate across 48 campaigns · Best campaign with a 78% read rate and 18x return
WHY IT WORKED
High purchase intent meets the channel that gets read · Short, personal, one clear CTA · Aligned with email instead of duplicated
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